Supporting leaders and organisations in taking steps towards a circular economy

Two Minutes To Midnight is a consultancy supporting leaders and organisations in driving the circular economy. With a wealth of experience in the consumer goods and retail sectors, we have expertise that spans leadership, business development, reuse and recycling initiatives, materials and packaging optimisation, and driving systems change.

Climate change continues to accelerate and society needs to transition to more sustainable practices if we are to mitigate the most severe consequences.

We are issuing a call to action, urging individuals, communities, and businesses to redouble their efforts in pursuit of environmental sustainability and systemic change. By addressing these pressing issues collaboratively, we can work towards turning back the clock on climate change and securing a sustainable, more resilient future.

Leadership

Taking on short-term leadership roles to drive immediate impact and change.

Corporate assignments to pilot new initiatives, drive systemic change and embed new business models.

Strategic guidance or hands-on support for start-ups or small businesses.

Providing insights to guide investment decisions and foster sustainable business practices.

Business Development

Embedded support to accelerate new business and commercial objectives.

Supporting the development of new business models and growth strategies.

Project management, overseeing and managing sustainability projects from inception to completion.

Consultancy

Consultation on circular economy, refill, reuse, recycling, packaging, materials and supply chain.

Leadership advice and mentoring on setting company strategy, structure and direction.

Community building and networking, fostering collaboration and engagement with key stakeholders for sustainable outcomes.

What Is The Circular Economy?

The circular economy is a model of production and consumption where materials never become waste. Products and materials are kept in circulation through processes like maintenance, reuse, refurbishment, remanufacture, recycling, and composting.

Central to achieving a circular economy is design.

Product design:
Designing products for circularity, ensuring they remain fit for purpose, while optimising material choice and usage to minimise energy and resource consumption.

System design:
Understanding that circularity requires the full value chain to shift. Designing new systems, solutions and interventions to enable the transition to a circular economy, while balancing the short term need to cooperate within the existing value chain constraints driven from the ‘traditional’ linear take-make-consume-throw away approach.

Commercial design:
It is important to design new commercially viable and sustainable business models to drive business demand and growth. It also represents an opportunity to avoid future costs by getting ahead of future legislation and compliance fees. Sources of revenue will evolve or change, investment strategies will need to consider the circular value of resources, and the perception of productivity will shift from cost minimisation to efficiency and extending life.

Organisational design:
The creation of circular systems will create new interdependencies between departments and stakeholders. New structures, positions, responsibilities and KPIs will be needed to drive success and to measure performance and impact.